The mobile market is huge and it’s only
growing. Sales of mobile devices are skyrocketing and some experts predict the
mobile web may become THE web of the future. Unfortunately, lots of businesses
are ignoring this trend and paying the price. Are you one of them?
Let’s look at some stats. According to the
firm Gartner Inc., mobile purchases will increase by 70% by the end of 2012.
Late last year, Econsultancy.com reported that as many as 70% of small
businesses still don’t have a mobile site. This means a staggering number of
businesses haven't caught on yet.
My Site’s Not the Mobile Type
In the past, everybody thought that only
certain types of sites needed a mobile version. If you were offering
location-based services or services people use when they’re on the go, you need
a mobile site. Otherwise, it’s a waste of time. But now mobile web surfing for
all kinds of services is increasing and people are using their mobiles for
everything they do online.
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| Mobile stats |
People have always used mobiles to find key
information like where to get lunch or how much a purse is selling for online. Now
they’re digesting web content like articles and videos, shopping for all kinds
of goods, and interacting with friends on social media. There’s nothing they
DON’T do on mobiles, which means every business should have a mobile site.
Building a Mobile Site Is a Pain!
While creating a mobile site requires some
investment on your part, it’s not tough at all. There are lots of online tools
to help you transform your PC site into a mobile version. You can check out
your site on sites like www.howtogomo.com to see how it looks and
works on a mobile device.
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| Mobile Social Media Intelligence |
You could even argue that building a mobile
site is easier than a PC site. The design should be minimal, with less text and
smaller images. Navigation is simple, with everything being a page or two away
from the front page. Mobile design is about minimalism and doing more with
less.
Where Do You Get Started?
If you’re clueless and intimidated, here’s
a great way to get started on your mobile journey – buy and use your own mobile
device. Once you start surfing the web from a handheld screen, you’ll see how
it’s different. You’ll understand quickly how your site needs to be designed.Check out the Free Report " Mobile Social Media Intelligence "
You’ll also learn about how your customers
use their devices. For example, when you’re on a PC, you’re likely to be
multitasking. You’re sitting at your desk with the TV on, and you come and go.
When you’re on your smartphone, you’re much more focused. Your attention is on
getting it done. You’re looking for key information and once you find it, you’re
on to something else.
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| Download Mobile Social Media Intelligence Report |
The mobile revolution isn’t something to
fear. It’s something to embrace. And if the Econsultancy.com stat is accurate,
there’s a good chance your competitors haven’t gotten started on their mobile
site yet. That means it’s a great window of opportunity for you if you get
started and beat them to the punch.
