According to a recent market study by Google undertaken by two Europe based research corporation in March 2012 , it was found that a majority of smartphone users , based in the Asia Pacific region in countries like Singapore ,Hongkong , Australia, China and Japan were all accessing mobile social media almost daily , among which China has the highest rate of mobile social media connectivity with almost 68% of the mobile user reportedly accessing social media via their mobile device on a day to day basis during year 2012.
Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services. It is estimated that China's active smartphone now exceeds the total number in the United States and China will have 500 million smartphones in use by the end of 2013.This data imply the huge demand will spurs new media platform ,apps marketplace and entertainment spending and will drive new development of more efficient products that will have will have new global consequences. The mobile Industry, beside smartphone including other tablets device will drive brand awareness, location Based services , product review , price comparison, epayments for both online and over the counter ewallet transactions, and further also increase the distribution and sharing of interesting content via mobile social media
|Mobile Geosocial Statistic|
Smartphone will therefore be the key to the future of mobile internet usage, typically in China, it has already seen their monster ecommerce site like the Taobao and even Sina Weibo restructuring their company to focus and embrace mobile influenced technology and setting forth their total company to enhance their understanding of different mobile resources like ; m.commerce ,mobile gaming ,mobile banking , mobile search and many forthcoming technologies , a shift they both see as a necessity in order for them to stay in the forefront to benefit this mega influx of smartphone which is taking the world by storm allowing more users to browse online via smartphones than laptops and PCs.
This “ Mobile First – Attitude” may soon be the norm keyword and growth agenda on major corporation‘s agenda as it signify a profound revolution bigger than any other events in this era as it poses to almost every marketing professional a challenge to close up the mobile monetization gaps , as many service provider has yet to capitalize on the mismatch between the growth in mobile usage and mobile monetization.
Mobile Social Media is an explosively powerful way to reach out to customer to influence customer and friends to take action towards brand ,product and service. Advertisement engaging through mobile social media on mobile phones has always been one of the most popular business models practiced regardless of the different platforms and media properties and readily marketers with advertisers have moved into tapping into this advertising opportunity with integration of placing adverts on mobile properties such as mobile optimized sites and mobile apps.
|Mobile Social Media Intelligence|
Google and Facebook has indicated the vast majority of their revenue is from mobile advertising/search across platforms. All the major search engine and multimedia corporation recognize such revenue opportunities with mobile apps, music, videos, books, etc.
In recent months Facebook restructured to focus on mobile influenced opportunities for mobile revenue with integrating new features functional for Page post ads, Promoted Posts and app install ads. These are all directly incorporated into the feed, and advertisers are seeing higher clickthroughs and engagement with these functional feed
Traffic , traffic , traffic , That’s where all the Advertisers know is the best place to display their ads is , and with billion of mobile devices on a global scale , it is definitely where the traffic will be and that is where Mobile Monetization will take place
Websites accessed by mobile browsers and mobile apps used across all platforms are key drivers in the world of mobile monetization. Advertisers are also given now the accessibility to promote their products and or services across particular niches that contain the demographic that they wish to directly target. These are the New trend shift provided by mobile geosocial campaigns that are targeting mobile websites and mobile apps as a tool for their promotion. Venue ads, coupon redemption and sms marketing are now being implemented into their mobile optimized marketing campaign. . This implies that there are still plenty of opportunities that are yet to be exploited and as mobile phones are beginning to be just as effective as desktops but yet more portable. Therefore, it is not surprising to see this trend continue with more effort being put into mobile monetization using mobile media content with customer engagement through Mobile Social Media engagement